{"id":24441,"title":"Marketing Automations Specialist","company":"HFM","location":"Larnaca","description":"HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are looking for a highly skilled Marketing Automations Specialist with hands-on experience in setting up and executing omnichannel marketing automation campaigns.\n\r\nYou will play a key role in building and optimising data-driven lifecycle journeys that drive client acquisition, activation, retention, and reactivation, ensuring relevance, personalisation, and compliance at every stage.\n\r\nYour role at HFM:\n\r\nCampaign Development:\n\r\n\r\nDevelop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.\r\nPlan, manage, and implement the overall CRM strategy.\r\nDesign and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.\r\nUse behavioural and trading data to deliver personalised, contextually relevant communications.\r\nLocalise customer journeys based on market and regional insights.\r\nCreate dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.\r\nUtilise dynamic content and conditional logic for advanced personalisation.\r\n\r\nPlatform Management:\n\r\n\r\nResponsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.\r\nConfigure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.\r\n\r\nCollaboration:\n\r\n\r\nPartner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.\r\n\r\nOptimisation and Analysis:\n\r\n\r\nMonitor and analyse campaign performance, engagement metrics, and user behaviour.\r\nConduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and cl","salary":null,"skills":[],"url":"https://www.cypruswork.com/job/107177/marketing-automations-specialist/","source":"cypruswork","sources":[{"url":"https://www.cypruswork.com/job/107177/marketing-automations-specialist/","source":"cypruswork"}],"qualifications":[],"scaleGrade":null,"employmentType":"Full Time","industry":"Forex, Marketing - Advertising","datePosted":"2026-06-30T09:09:29.000Z","deadline":"2026-08-29T12:09:29+03:00","createdAt":"2026-07-03T20:55:38.588Z","fingerprint":"1b8d8ff60dcd769f","status":"active","lastSeenAt":"2026-07-03T20:55:38.570Z"}