{"id":23426,"title":"Lead UA Manager (Meta)","company":"A-Players","location":"Cyprus","description":"A-Players is looking for an experienced Lead UA Manager with a focus on Meta Ads to take ownership of paid acquisition for one of our new products.\n\nThis is a rare opportunity to build a UA function from the ground up - own the acquisition direction end-to-end, directly shape the strategy, processes, and results of the channel from day one.\n\nThe role is a great fit for those who thrive on complex challenges and new product launches. You'll bring your full expertise to bear and have real influence over how the acquisition function is built from scratch - with plenty of room to grow.\n\nResponsibilities:\n\nOwn the full performance acquisition funnel on Meta - from strategy and launch to optimization and scaling\n\nLaunch, scale, and optimize campaigns focused on web funnels, quiz flows, and paywall conversion with a focus on hitting target CPA and spend goals\n\nDevelop and test new acquisition hypotheses, creatives, and scaling mechanics - find and validate working branches/angles and bring new directions to target unit economics\n\nWork closely with Analytics and Growth teams using a data-driven approach: post-click metrics, cohort analysis, LTV modeling, and unit economics improvement\n\nCollaborate with the Creative Factory on test plans, performance insights, and scaling best-performing hypotheses\n\nAnalyze performance metrics, identify growth opportunities, and make fast data-driven decisions.\n\nWhat we look for:\n\n3+ years of hands-on experience with Meta Ads and managing monthly budgets of $500K+\n\nProven experience with B2C subscription products and web-to-paywall funnels\n\nProven experience optimizing CPA / ROAS / conversion funnels across full funnel stages\n\nAbility to independently launch, analyze, and scale performance campaigns\n\nAbility to operate both strategically and hands-on\n\nProven ownership mindset: takes responsibility for results, not just execution\n\nStrong analytical skills: attribution, funnel analysis, cohort thinking, unit economics\n\nExperience building and ","salary":null,"skills":[],"url":"https://www.cypruswork.com/job/107265/lead-ua-manager-meta/","source":"cypruswork","sources":[{"url":"https://www.cypruswork.com/job/107265/lead-ua-manager-meta/","source":"cypruswork"}],"qualifications":[],"scaleGrade":null,"employmentType":"Full Time","industry":"Marketing - Advertising","datePosted":"2026-06-19T17:03:57.000Z","deadline":"2026-07-19T00:00:00+03:00","createdAt":"2026-06-26T17:12:03.206Z","fingerprint":"94c60e8b3c64ef61","status":"active","lastSeenAt":"2026-06-26T17:12:02.990Z"}