{"id":23421,"title":"Marketing Automation Strategist","company":"HFM","location":"Larnaca","description":"HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a results-driven, experienced Marketing Automation Strategist to strategise the development, execution, and optimisation of our automation and customer retention efforts. This role requires a deep understanding of the financial markets, customer retention, and regulatory-compliant communication.\n\nThe CRM Strategist will be responsible for crafting data-driven, hyper-personalised lifecycle communications that enhance customer acquisition, boost conversion, and promote retention and reactivation. The role blends technological expertise with analytical skills, demonstrating a strong focus on strategy and behaviour psychology to enhance customer journeys and maximise lifetime value (LTV) through multi-channel communications.\n\nYour role at HFM:\n\nStrategy and Campaign Development:\n\n\r\n\r\nDevelop campaign strategies grounded in customer data, data-driven insights, and client lifecycle understanding to support business growth. This includes creating automated workflows, and targeted campaigns.\r\nStrategise multi-stage, omni-channel campaigns targeting conversion, retention, reactivation, low activity, onboarding, education, and loyalty objectives.\r\nUse behavioural and trading data to personalise communications and enhance message relevance.\r\nDesign market and region-specific customer journeys tailored to localised client needs.\r\nBuild dynamic segmentation strategies using trading behaviours, demographics, psychographics, and platform interactions.\r\nLeverage dynamic content blocks and conditional logic for deep personalisation. \n\n\r\n\r\nPlatform:\n\n\r\n\r\nDemonstrate platform knowledge and technical execution in marketing automation platforms, including Journey Builder, Automation Studio, Email Studio, and Contact Buil","salary":null,"skills":[],"url":"https://www.cypruswork.com/job/106562/marketing-automation-strategist/","source":"cypruswork","sources":[{"url":"https://www.cypruswork.com/job/106562/marketing-automation-strategist/","source":"cypruswork"}],"qualifications":[],"scaleGrade":null,"employmentType":"Full Time","industry":"Forex, Marketing - Advertising","datePosted":"2026-06-19T10:30:27.000Z","deadline":"2026-08-18T13:30:27+03:00","createdAt":"2026-06-26T17:10:40.706Z","fingerprint":"78fc3d608409f693","status":"active","lastSeenAt":"2026-06-26T17:10:40.690Z"}