{"id":21866,"title":"App Marketing Manager","company":"Pepperstone EU Limited","location":"Limassol","description":"The Pepperstone story started in 2010. We know what it's like to trade the world's markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we're digital, nimble, connected, and united in our vision to create a better way to trade.\n\r\nWe thrive on progress - for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You'll find our 700+ team currently across 12 locations and 9 time zones.\n\r\nThe Role\n\r\nWe are on the lookout for a visionary and data-savvy Mobile App Marketing Manager to lead our mission in acquiring, engaging, and retaining app users. In this dynamic role, you'll harness your expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Working closely with talented teams across design, product, and content, you'll drive the flawless execution of cutting-edge marketing campaigns that deliver outstanding results.\n\r\nKey Responsibilties:\n\r\n\r\nSupport our mobile marketing strategy, setting up and managing campaigns across ASO, ASA, GPSO, and other key channels\r\nAlign marketing efforts with product, design, and content teams\r\nPrepare creative briefs for content & design teams\r\nTrack KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)\r\nUse tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak\r\nIntegrate data into Tableau for insights\r\nOptimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)\r\nIncorporate user feedback via NPS, ratings, and reviews\r\nLeverage tools such as Firebase, Mixpanel, and Instabug\r\nGrow revenue through ARPU, LTV, and monetization optimization\r\nUse churn prediction and segmentation for targeted retention\r\nAnalyze revenue data in Tabl","salary":null,"skills":[],"url":"https://www.cypruswork.com/job/105793/app-marketing-manager/","source":"cypruswork","sources":[{"url":"https://www.cypruswork.com/job/105793/app-marketing-manager/","source":"cypruswork"}],"qualifications":[],"scaleGrade":null,"employmentType":"Full Time","industry":"Forex, Marketing - Advertising","datePosted":"2026-06-04T11:12:23.000Z","deadline":"2026-08-03T14:12:23+03:00","createdAt":"2026-06-09T07:35:27.329Z","fingerprint":"a6483e91c17fd580","status":"active","lastSeenAt":"2026-06-09T07:35:27.299Z"}