{"id":20283,"title":"Head of Performance Creative","company":"A-Players","location":"Cyprus","description":"A-Players is a product company building a range of AI-based products, with a long-term goal of reaching a $1B+ valuation. \nIt was founded by Maksim Harmaza and Leonid Doniush, the team behind Almus — a mobile-app business they have been scaling since 2020, reaching 100M+ installs & several products ranking in the worldwide Top 3 by revenue. \nA-Players is built on the same operational muscle. The company has grown from 20 to 60+ people in the past year, with the team in 15+ countries. We hire for craft and ownership over title.\n\nWhy this role matters\n\nYou lead the creative function with full ownership of how it runs — strategy, standards, operating model. Make creative one of the main levers behind revenue growth across our products. Success is measured through PAM-share contribution, win rate, share of creatives reaching target pROI, and how reliably the team produces ads that scale on paid channels.\n\n‍\nResponsibilities:\n\nLead a Сreative Hub across several products at once. Product environments include different stages, audiences, channels, economics, and creative logic. You hold the bar across all of them, and decide where to push depth versus speed.\nBuild the performance methodology. How the team develops variations, reads signals, identifies a winner, and replicates it across products at different stages of maturity. The bar you set here defines how creative gets done in next iterations.\nSet the AI agenda for creative. A dedicated AI department and automation team build production tooling alongside the creative function. You decide what AI handles, where it extends the team, and where human judgment stays.\nGrow the creative team. You lead a double-digit function — creative leads with their producers and designers. You hire strong people, develop the leadership underneath, and build the conditions where the next generation of creative leaders gets built.\nWork directly with founders, shaping strategic direction together. Stay close to UA, Product and Growth, transl","salary":null,"skills":[],"url":"https://www.cypruswork.com/job/105899/head-of-performance-creative/","source":"cypruswork","sources":[{"url":"https://www.cypruswork.com/job/105899/head-of-performance-creative/","source":"cypruswork"}],"qualifications":[],"scaleGrade":null,"employmentType":"Full Time","industry":"Marketing - Advertising","datePosted":"2026-05-24T15:21:12.000Z","deadline":"2026-06-23T00:00:00+03:00","createdAt":"2026-05-29T14:58:28.754Z","fingerprint":"ea32c5ed1c19ac19","status":"active","lastSeenAt":"2026-05-29T14:58:28.737Z"}